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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Jun 29, 2022

1

VICE World News - The Unfiltered History Tour

57 Awards to date, Dentsu Webchutney's work for VICE World News took the coveted Titanium Lion at Cannes. The film hacks into exhibits at the British Museum using Instagram filters, to uncover where the artifacts were stolen from. Bravo!

TitleThe Unfiltered History Tour
Agency
Campaign The Unfiltered History Tour
Advertiser Vice Media
Brand VICE World News

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PostedMarch 2022
Business SectorSubscribers Only
Media Type Digital
Length
MarketSubscribers Only
More InformationSubscribers Only
Agency D...su We.....ney Subscribers Only
Agency D...su We.....ney Subscribers Only
Production Company P...L P...Y Subscribers Only
Production Company V..E M...a Subscribers Only
Head of Business Affairs G...am Re.....th Subscribers Only
Head of Creative A....ya P... Subscribers Only
Innovation Lead Gu....sh S...h Subscribers Only
Creative Lead Bi....er D...ni Subscribers Only
Project Lead Ka....ma Ch.....th Subscribers Only
Creative Head - Art A...in P...ar Subscribers Only
Copywriter K...al L....ni Subscribers Only
Creative Team A....as Sh.....ha Subscribers Only
Account Manager A...li T...as Subscribers Only
Creative Producer G....ka S..d Subscribers Only
Video Lead Ni....an R...u Subscribers Only
Motion Graphics Lead M...sh J...ph Subscribers Only
Strategist Is.....th D...ia Subscribers Only
Strategist A...ya Sr....th ..o Subscribers Only
Social Lead M...na Y....as Subscribers Only
Research Consultant S....en Wa....na Subscribers Only
Senior Art Director S...ya V...k A...a Subscribers Only
Senior Art Director T...a P..l Subscribers Only
Animation and Video Production V....sh P....en Subscribers Only
Art Director M...si S...h Subscribers Only
Lead Web Developer R...sh B...wa Subscribers Only
Web Developer R...l S...ma Subscribers Only
Video and Mixed Reality Producer G...on P....on Subscribers Only
Business Leader Pr....ka B...h Subscribers Only
Agency D...su Cr....ve I...ct Subscribers Only
Copywriter S...i S...a Subscribers Only
Creative Team A..y Ch.....ar Subscribers Only
Creative Team K....ik N....ar Subscribers Only
Microsite - Copy Fa....te I...i Subscribers Only
Art Director Va....kh Ko.....th Subscribers Only
Film R...k C...h Subscribers Only
Production Company R...ed F...s Subscribers Only
Music Composer S...er R...t Subscribers Only
Motion Graphics J...my P...o Subscribers Only
Motion Graphics M...s S...ma Subscribers Only
Motion Graphics M...l M....ha Subscribers Only
Motion Graphics V...5 S....os Subscribers Only
Consultant ..i E...de Subscribers Only
Consultant Pr....nt Bh....ia Subscribers Only
Consultant S...el M...es Subscribers Only
Consultant A...sh Cha.......yay Subscribers Only
Consultant S...in Gh....ar Subscribers Only
2

Under Armour - Genesis Curry Flow
Berlin Cameron

We previewed this work for Under Armour earlier this year and are highlighting it once again as a newly ordained gold, sliver and bronze lion at Cannes. Meta-opportunities!

TitleGenesis Curry Flow
Agency
Campaign The First Meta Sneaker
Advertiser Under Armour
Brand Under Armour

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PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
Founder/Chief Creative Officer E..n C....on Subscribers Only
President Je....er D....va Subscribers Only
Group Account Director E...y B..d Subscribers Only
Content Strategist, Social P...e R....yk Subscribers Only
Digital studio N....no S...io Subscribers Only
Founder N..h ..m Subscribers Only
Advertising Manager Di.....ja Ge....ev Subscribers Only
Advertising Manager V....ie Mi.....on Subscribers Only
Advertising Manager A....on Bo....ka Subscribers Only
Senior Designer S....er H....ns Subscribers Only
Co-Founder W....am H...g Subscribers Only
Digital Agency L..a M...et I... Subscribers Only
Co-Founder J..k C....on Subscribers Only
Chief Experience Officer S...el .o Subscribers Only
Actor / Celebrity S....en C...y Subscribers Only
3

POLYCAM X UNESCO - Backup Ukraine

Grand Prix winner in Real-time Contextual Content / Digital Craft, this work from Virtue called "Backup Ukraine" could not be more relevant in this moment. The social, political and historical importance of the work cannot be under-estimated. Congrats to Virtue Worldwide!

TitleBackup Ukraine
Agency
Campaign Backup Ukraine
Advertiser POLYCAM X UNESCO
Brand POLYCAM X UNESCO

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PostedJune 2022
Business SectorSubscribers Only
Media Type Web Film
Length
Chief Creative Officer C...s G....tt Subscribers Only
Global Executive Creative Director M...en G...ak Subscribers Only
Group Creative Director I..n T....en Subscribers Only
Creative Director ..o L...ne T....en Subscribers Only
Creative Director M...in M...er Subscribers Only
Art Director Ch.....ne S...h Subscribers Only
Creative Director M...in F...e N�....ard Subscribers Only
Digital Art Director Fra.......ablo An....et Subscribers Only
Communications Director Fl....ce Ga....nd Subscribers Only
Head of Production H...i B....er Subscribers Only
Executive Producer N...la Ap.....te Subscribers Only
Marketing Director M...us ..y Subscribers Only
4

Google - Google - Black Owned Friday

Black-owned Friday originally ran last year, put together by BBH New York for Google and in partnership with artist Wyclef Jean. Black-owned businesses were adversely affected by the pandemic. To activate support, Google and Wyclef transformed Black Friday to Black-owned Friday last year on the day after Thanksgiving. Took two golds and a silver at Cannes.

TitleGoogle - Black Owned Friday
Agency
Campaign Google - Black Owned Friday
Advertiser Google
Brand Google

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PostedApril 2021
Business SectorSubscribers Only
Media Type Others
Length
5

Girls Who Code - DojaCode

Four lions, including a gold for Non-profit / Brand Experience and Activation. Girls who Code is a STEM initiative to open opportunities for women in tech. This activation is an immersive experience to demonstrate how creative and accessible coding can be, through artist Doja Cat and her track, Woman.

TitleDojaCode
Agency
Campaign DojaCode
Advertiser Girls Who Code
Brand Girls Who Code

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Production Company A...ve T...ry Subscribers Only
Record Label ..A R....ds Subscribers Only
EDITOR'S PICK
+1

Anne Frank House - The Bookcase for Tolerance (135s)

Our +1 this month is a PHNX Awards gold winner in the Creative Technology category. This work from Innocean Worldwide for the Anne Frank House, brings Anne's story into a modern context. An important campaign using technology to educate on the continuing societal issue of discrimination.

TitleThe Bookcase for Tolerance (135s)
BriefWe turned Anne Frank's iconic bookcase into an AR app. After rotating it, users could step inside her room and the rooms of four young people facing discrimination today - becoming familiar with their stories by examining personal objects and the meaning behind them. Each room was carefully scanned using photogrammetry to create 3D-rendered, true-to-life models, allowing users to explore their experiencies in strikingly realistic fashion.The app quickly became a central piece for discussion in Dutch society, a subject for debate in classrooms across Europe and a permanent educational platform at the Anne Frank House – helping fight discrimination through education.
Agency
Campaign The Bookcase For Tolerance
Advertiser Anne Frank House
Brand Anne Frank House

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Regional Chief Creative Officer G....el M...ar Subscribers Only
Executive Creative Director R....do W...f Subscribers Only
Art Supervisor B...o O...do Subscribers Only
Creative Director R....er Go....en Subscribers Only
Creative Director M...on ..n Fr......ont Subscribers Only
Associate Creative Director A...és A....de Subscribers Only
Art Director Gon�........tinho ... Subscribers Only
Art Director L..n "P....o" C...y Subscribers Only
Copywriter A....nio N..o ... Subscribers Only
Copywriter J...er Gr....os Subscribers Only
Copywriter J..n K...rk Subscribers Only
Sounddesign Sounds by Thomas - Composer
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