McDonald’s Canada - "McFlurry"

Cossette

Cossette Toronto, Canada

Awards

188

Brand: McDonald’s Canada
Country: Canada

Advertiser: McDonald's

Title	McFlurry
Agency	Cossette
Campaign	Happy opening
Advertiser	McDonald's
Brand	McDonald’s Canada
Date of First Broadcast/Publication	2024 / 2
Product	Newspaper / Billboards / In-store
Business Sector	Restaurants & Fast Food
Story	McDonald’s is planning to expand by 25% with the opening of 50,000 new restaurants around the world by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images. With the help of a trampoline, a high-speed camera that shoots 30 fps, and hundreds of tests involving countless pieces of brightly coloured confetti, we developed a series of visuals that can be adapted to any celebration and in any language.
Media Type	Print
Executive Creative Director	Jason Hill⁣
Executive Creative Director	Anne-Claude Chénier
Executive Creative Director	Alexandre Gadoua
Creative Director	Alexandre Jutras
Creative Director	Cedric Audet
Copywriter	François-Julien Rainvillea
Art Director	Philippe Leblanc
Agency Producer	Audrey Blackburn
Photographer	Mathieu Lévesque
Account Director	Natalie Azoulay
Product Director	Catherine Benda
Producer	Eliane Sauvé
Set Designer	Pascal Brousseau
Lighting	Renaud Lafrenière
Digital Imaging Technician	Aljosa Alijagic
Production Coordinator	Marie-Clarys Taillon
Producer	Bruno Destombes
Rigging	Renaud Robert
Retoucher	Mathieu Lévesque
Ask	gaelle.lenoir@cossette.com