Durex - "ORAL SEX"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

911

Title	ORAL SEX
Brief	Durex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way.
Agency	DENTSU CREATIVE
Campaign	Sex for Real
Advertiser	Reckitt Benckiser
Brand	Durex
Posted	November 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Durex is a condom brand of the Anglo-Dutch group Reckitt Benckiser.The Durex brand name comes from a marketing concept that presents three main qualities that a condom should have: DUrability, REliability and EXcellence.
Media Type	Web Film
Art Director	Emmanuel Bougneres