Title | Self Defense Sauce 1 |
Agency | Klick Health |
Campaign | Self Defense Sauce |
Advertiser | Papo Sobre Autoestima |
Brand | Papo Sobre Autoestima |
Date of First Broadcast/Publication | 2024 / 1 |
Business Sector | Charities, Foundations, Volunteers |
Story | Turning hot sauce* into a stealthy self defense innovation in a country where pepper spray is highly regulated, illegal to sell, and expensive when found online. A campaign for the Street Carnival in Rio de Janeiro to protect women from harassment and sexual abuse. |
Media Type | Case Study |
Length | |
Production Company | Jamute |
Chief Creative Officer | Rich Levy |
Executive Creative Director | Bernardo Romero |
Group Creative Director | Amy Fortunato |
Copy Supervisor | Kristine Brown |
Art Supervisor | Kate Maldjian |
Group Creative Director | Oliver Trower |
Group Creative Director | Ryan Murphy |
Executive Creative Director | Samantha Dolin |
Group Creative Director | Andrea Bistany |
Art Director | Amanda Schain |
Art Director | Kristy Korevaar |
Copywriter | Julia Agard |