Title | Trains, now on Uber 1 |
Agency | Mother London |
Campaign | Trains, now on Uber |
Advertiser | Uber |
Brand | Uber |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Transport, Travel and Tourism |
Philosophy | Did you know you can book not only cars on the Uber app, but trains too? In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains. |
Media Type | Outdoor/Out of Home |
Post Production | Electric Theatre Collective |
Sound | Factory Studios |
Director | James Rouse |
Creative Director | Anthony Montagne |
Creative Director | Oli Rimoldi |
Creative Team | Georgia Armstrong |
Creative Team | Liy Grant |
Producer | Sam Rendle Short |
Production Director | Benjamin Waters |
Account Management | Fran Suffling |
Account Management | Marina West |
Strategist | Matt Sadler |
Strategist | Lucy Allen |
Designer | Mike Mercer Brown |
Designer | Talveer Uppal |
Designer | Megan Wear |
Designer | Teresa Goncalves |
Designer | Barbara Baraldi |
Editing Company | Work Editorial |