| Title | Christmas tree |
| Agency | Boomerang |
| Campaign | Make it merry, Make it plastic-free! |
| Advertiser | Bahri Association |
| Brand | Bahri Association |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Environmental & Ecological Issues |
| Story | During the Christmas holidays, The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment. To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life. |
| Media Type | |
| Market | Morocco |
| Creative Director | Samira Rafi |
| Art Director | Kacihi Fettah |
| Art Director | Othmane ZAIMI |
| Art Director | Aziz Sanih |
| Copywriter | Sophia Maazouz |