123 asegúrate - "Thor"

Athos

Athos Santa Cruz de la Sierra, Bolivia

753

Brand: 123 asegúrate
Country: Bolivia

Advertiser: Nacional Seguros

Title	Thor
Agency	Athos
Campaign	We Rather to Call it By Its Name
Advertiser	Nacional Seguros
Brand	123 asegúrate
Date of First Broadcast/Publication	2023 / 5
Business Sector	Insurance
Tagline	bolivia, athos, nacional seguros, 123 asegúrate,
Story	There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog. That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him.
Philosophy	We Rather to Call it By Its Name
Problem	There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog.
Result	That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him.
Media Type	Print
Chief Creative Officer	Fernando Fernandes
Chief Creative Director	Pablo Jove
Art Director	Alvaro Cuentas Paredes
Art Director	Fito Chipana Ramos
Art Director	Ruben Ruiz
Designer	Adrian Méndez Akamine
Designer	Luis Acha
Designer	Val Montoya
Copywriter	Victor William Mendez Ugarte
Copywriter	Mani Cáceres Méndez
Community Manager	Daniela Hernández
Head Of Planning	Rebeca Gutiérrez Gros
Head of Media	Ruben Antonio Escobar
Business Manager	Leslie Capobianco
Business Manager	Thalía Gonzáles
Business Manager	Maybeth Acevedo
Client Responsible	Katerin Mabel Vera Moreira
Client Responsible	Andres Barbery Roca
Client Responsible	Carlos Abraham Gutierre Ali
Client Responsible	Maritza Raquel Paredes Lobo