123 asegúrate - "Donors Bank of Bolivia"

Athos

Athos Santa Cruz de la Sierra, Bolivia

4187

Brand: 123 asegúrate
Country: Bolivia

Advertiser: Nacional Seguros

Title	Donors Bank of Bolivia
Agency	Athos
Campaign	Donors Bank of Bolivia
Advertiser	Nacional Seguros
Brand	123 asegúrate
Date of First Broadcast/Publication	2023 / 6
Business Sector	Insurance
Tagline	bolivia, athos, nacional seguros, 123 asegúrate, donors bank of bolivia, blood
Story	An Instagram account that centralizes people with different blood types. There is no centralized blood bank in Bolivia, because due to political or administrative issues these are separated by different regions. In Bolivia, it is common to find people who, when faced with the emergency of a family member or friend, desperately post on their social networks looking for blood donors of the different blood groups, since there is no single donor bank to turn to. We created Bolivia's first blood donor bank on Instagram, independent of institutions, so that everyone, in the face of an emergency, can find blood quickly.
Philosophy	First donor bank Bolivia on Instagram
Problem	An Instagram account that centralizes people with different blood types. There is no centralized blood bank in Bolivia, because due to political or administrative issues these are separated by different regions. In Bolivia, it is common to find people who, when faced with the emergency of a family member or friend, desperately post on their social networks looking for blood donors of the different blood groups, since there is no single donor bank to turn to.
Result	We created Bolivia's first blood donor bank on Instagram, independent of institutions, so that everyone, in the face of an emergency, can find blood quickly.
Media Type	Digital
Length	208 seconds
More Information	https://www.instagram.com/bancodedonantesbolivia/
Chief Creative Officer	Fernando Fernandes
Chief Creative Director	Pablo Jove
Art Director	Alvaro Cuentas Paredes
Art Director	Fito Chipana Ramos
Art Director	Ruben Ruiz
Designer	Adrian Méndez Akamine
Designer	Luis Acha
Designer	Val Montoya
Copywriter	Victor William Mendez Ugarte
Copywriter	Mani Cáceres Méndez
Community Manager	Daniela Hernández
Head Of Planning	Rebeca Gutiérrez Gros
Head of Media	Ruben Antonio Escobar
Business Manager	Leslie Capobianco
Business Manager	Thalía Gonzáles
Business Manager	Maybeth Acevedo
Client Responsible	Katerin Mabel Vera Moreira
Client Responsible	Andres Barbery Roca
Client Responsible	Carlos Abraham Gutierre Ali
Client Responsible	Maritza Raquel Paredes Lobo