| Title | Britney |
| Agency | Athos |
| Campaign | We Rather to Call it By Its Name |
| Advertiser | Nacional Seguros |
| Brand | 123 asegúrate |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Insurance |
| Tagline | bolivia, athos, nacional seguros, 123 asegúrate, |
| Story | There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog. That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him. This professional campaign titled 'We Rather to Call it By Its Name' was published in Bolivia in August, 2023. It was created for the brands: 123 asegúrate and Nacional Seguros, by ad agency: Athos. This Design, Digital, and Print media campaign is related to the Insurance and Pets industries and contains 2 media assets. It was submitted 5 minutes ago. |
| Philosophy | We Rather to Call it By Its Name |
| Problem | There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog. |
| Result | That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him. |
| Media Type | |
| Art Director | Alvaro Cuentas Paredes |
| Art Director | Fito Chipana Ramos |
| Art Director | Ruben Ruiz |
| Chief Creative Officer | Fernando Fernandes |
| Copywriter | Victor William Mendez Ugarte |
| Copywriter | Mani Cáceres Méndez |
| Designer | Adrian Méndez Akamine |
| Designer | Luis Acha |
| Designer | Val Montoya |
| Business Manager | Leslie Capobianco |
| Head Of Planning | Rebeca Gutiérrez Gros |
| Chief Creative Director | Pablo Jove |
| Head of Media | Ruben Antonio Escobar |
| Community Manager | Daniela Hernández |
| Business Manager | Thalía Gonzáles |
| Business Manager | Maybeth Acevedo |
| Client Responsible | Katerin Mabel Vera Moreira |
| Client Responsible | Andres Barbery Roca |
| Client Responsible | Carlos Abraham Gutierre Ali |
| Client Responsible | Maritza Raquel Paredes Lobo |
More Work
SEE ALLAnthony
- BRAND:
- 123 asegúrate
- AGENCY:
- Athos
Michale
- BRAND:
- 123 asegúrate
- AGENCY:
- Athos
Samantha
- BRAND:
- 123 asegúrate
- AGENCY:
- Athos
Isabella
- BRAND:
- 123 asegúrate
- AGENCY:
- Athos