Title | Thor |
Agency |
Athos
|
Campaign |
We Rather to Call it By Its Name
|
Advertiser |
Nacional Seguros
|
Brand |
123 asegúrate
|
Date of First Broadcast/Publication |
2023 / 5
|
Business Sector | Insurance
|
Tagline | bolivia, athos, nacional seguros, 123 asegúrate, |
Story | There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog. That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him. |
Philosophy | We Rather to Call it By Its Name |
Problem | There are many stray dogs in Bolivia, almost all of which are non-breed dogs. In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed. 1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds. At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog. |
Result | That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him. |
Media Type |
Print
|
Chief Creative Officer |
Fernando Fernandes
|
Chief Creative Director |
Pablo Jove
|
Art Director |
Alvaro Cuentas Paredes
|
Art Director |
Fito Chipana Ramos
|
Art Director |
Ruben Ruiz
|
Designer |
Adrian Méndez Akamine
|
Designer |
Luis Acha
|
Designer |
Val Montoya
|
Copywriter |
Victor William Mendez Ugarte
|
Copywriter |
Mani Cáceres Méndez
|
Community Manager |
Daniela Hernández
|
Head Of Planning |
Rebeca Gutiérrez Gros
|
Head of Media |
Ruben Antonio Escobar
|
Business Manager |
Leslie Capobianco
|
Business Manager |
Thalía Gonzáles
|
Business Manager |
Maybeth Acevedo
|
Client Responsible |
Katerin Mabel Vera Moreira
|
Client Responsible |
Andres Barbery Roca
|
Client Responsible |
Carlos Abraham Gutierre Ali
|
Client Responsible |
Maritza Raquel Paredes Lobo
|