Title | #LoveWinsQatar |
Agency | HoC Madrid |
Campaign | #LOVEWINSQATAR |
Advertiser | COGAM |
Brand | COGAM |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | Join the the fight for love and respect with #LoveWinsQatar. The mechanics of joining this movement are very simple: 1. Score a goal. 2. Direct your player close to another. 3. Capture the image. 4. Share it with #LoveWinsQatar |
Problem | The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions. |
Media Type | Digital |
Length | |
Executive Creative Director | Emilio Valverde |
Advertising Manager | Carmen Garcia de Merlo |