Loo-Yong Ping
Deputy Executive Creative Director at TBWA\Singapore
Singapore, Singapore
TitleTravel Like Never Before
Agency
Campaign Travel Like Never Before
Advertiser Singapore Airlines
Brand Singapore Airlines
Date of First Broadcast/Publication 2022 / 11
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story The film takes viewers through relatable new travel behaviours – from satisfying one’s passion to treating oneself with premium flying experiences, to finding opportunities to merge business and leisure travel. Filmed in the Airbus A380, it features all three premium classes offered (Premium Economy Class, Business Class and Suites) and the airline’s brand icon; the Singapore Girl.
Media Type Television
Length
Executive Creative Director
Deputy Executive Creative Director
Associate Creative Director
Creative Team
Creative Team
Creative Team
Group Brand Director
Brand Director
Brand Director
Brand Manager
Project Manager
Project Manager
Production Company
Executive Producer
Production Company Producer
Production Company Producer
Business Engagement Director
Project Manager
Production Company
Business Engagement Director
Production Company
Director
Director of Photography (DOP)

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