Title | Family Pack |
Agency | Athos |
Campaign | Family Pack |
Advertiser | Johnny & Rockets |
Brand | Johnny & Rockets |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
Tagline | athos, Johnny & Rockets, bolivia, adans, flinkstones, simpsons, food |
Story | Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home. Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television. The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible. We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine. |
Philosophy | The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible. |
Problem | Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home. |
Result | Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television. We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine. |
Media Type | |
Chief Creative Officer | Fernando Fernandes |
Chief Creative Director | Pablo Jove |
Art Director | Alvaro Cuentas Paredes |
Art Director | Fito Chipana Ramos |
Art Director | Ruben Ruiz |
Designer | Adrian Méndez Akamine |
Designer | Luis Acha |
Designer | Val Montoya |
Copywriter | Victor William Mendez Ugarte |
Copywriter | Mani Cáceres Méndez |
Community Manager | Daniela Hernández |
Head Of Planning | Rebeca Gutiérrez Gros |
Head of Media | Ruben Antonio Escobar |
Business Manager | Leslie Capobianco |
Business Manager | Thalía Gonzáles |
Business Manager | Maybeth Acevedo |
Client executives | Otto Jordan |
Client executives | Luis Arteaga |