Johnny & Rockets - "Family Pack"

Athos

Athos Santa Cruz de la Sierra, Bolivia

522

Brand: Johnny & Rockets
Country: Bolivia

Advertiser: Johnny & Rockets

Title	Family Pack
Agency	Athos
Campaign	Family Pack
Advertiser	Johnny & Rockets
Brand	Johnny & Rockets
Date of First Broadcast/Publication	2023 / 10
Business Sector	Pre-Cooked / Dehydrated Prepared Meals
Tagline	athos, Johnny & Rockets, bolivia, adans, flinkstones, simpsons, food
Story	Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home. Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television. The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible. We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine.
Philosophy	The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible.
Problem	Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.
Result	Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television. We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine.
Media Type	Print
Chief Creative Officer	Fernando Fernandes
Chief Creative Director	Pablo Jove
Art Director	Alvaro Cuentas Paredes
Art Director	Fito Chipana Ramos
Art Director	Ruben Ruiz
Designer	Adrian Méndez Akamine
Designer	Luis Acha
Designer	Val Montoya
Copywriter	Victor William Mendez Ugarte
Copywriter	Mani Cáceres Méndez
Community Manager	Daniela Hernández
Head Of Planning	Rebeca Gutiérrez Gros
Head of Media	Ruben Antonio Escobar
Business Manager	Leslie Capobianco
Business Manager	Thalía Gonzáles
Business Manager	Maybeth Acevedo
Client executives	Otto Jordan
Client executives	Luis Arteaga