| Philosophy | Humour and weirdness doesn’t conjure the current world of sustainability. But Sustainability review platform, Wherefrom, wants to bring entertainment in a category that is renowned for taking itself too seriously. The nine ads, created by agency 10 Days, feature beautifully crafted one shot films of two unexpected humans - from two gangster twins dressed in suits or a woman and a mannequin on a date. Each person represents a product you can compare on wherefrom.org, one of them an unsustainable choice and the other, the more sustainable option. Each ‘product’ receives a Wherefrom score out of ten, with one being the least sustainable, and ten being the most. The ad highlights just how easy it is to make these swaps in our day-to-day shopping, opting for better, greener purchases. Research shows the increasing desire from consumers for more sustainable products with over 75% choosing sustainability over brand names, which is at the very foundation of the Wherefrom proposition and their new campaign. The creative platform and campaign was created and produced by 10 Days London, directed by Jolyon White and produced by George White, with bespoke music written by Dominic White. |