Aleksander Madej
Copywriter at 180heartbeats + JvM
Warszawa, Poland
TitleHelping Whopper Jr.
Agency
Campaign Helping Whopper Jr.
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2021 / 12
Business Sector Restaurants & Fast Food
Story On Saturday December 11th, 2021, McDonald’s Poland donated 1 PLN from every pack of fries they sold to the Ronald McDonald Foundation. Burger King believes this is a great cause, so they decided to support their biggest competitor in selling as many fries as possible. That's why the campaign Helping Whopper Junior was born. During that specific Saturday, we encouraged people to buy fries from McDonald’s and bring them to any Burger King in Poland. To thank them, we gave them a free Whopper Junior in exchange.
Media Type Case Study
Length
Executive Creative Director
Creative Director
Art Director
Copywriter
Designer
Account Director
PR Director
Photographer
Production Company
Director
Agency Producer

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