Production Designer
at
Prodigious MEA
| Title | The Hidden Room |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | The Hidden Room |
| Advertiser | Home Box |
| Brand | Home Box |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Philosophy | This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned. Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy. So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in. |
| Problem | |
| Media Type | Web Film |
| Length | |
| Soundtrack | Art of Silence by Uniq featuring Onio |
| Production Company | Liwa Content.Driven |
| Advertising Manager | Ajay Antal |
| Advertising Manager | Kunal Kapoor |
| Advertising Manager | Shahzeen Rizvi |
| Chief Executive Officer (CEO) | Bassel Kakish |
| Chief Creative Officer | Kalpesh Patankar |
| Chief Strategy Officer | Tahaab Rais |
| Director | Tahaab Rais |
| Story | Tahaab Rais |
| Sound Designer | Tahaab Rais |
| Head of Production | Shereen Mostafa |
| Executive Producer | Sagar Rege |
| Director of Photography (DOP) | Aeyaz |
| Creative Director | Aunindo Sen |
| Copywriter | Aunindo Sen |
| Creative Director | Kapil Bhimekar |
| Art Director | Kapil Bhimekar |
| Copywriter | Paurav Shah |
| Creative Team | Smit Agrawal |
| Creative Team | Vaibhava Bhatnagar |
| Assistant Director | Remy Haddad |
| Editor | Neda Zag |
| Editing Company | Cold Cutz |
| Grade | Karim Mira |
| Colorist | Karim Mira |
| Grade | LZRD |
| Strategic & Creative Excellence Designer | Khushboo Sawlani |
| Account Manager | Asma Zaghdoud |
| Account Manager | Nadine Raad |
| Executive Producer | Shane Vessaoukar |
| Production Coordinator | Neha Jaswani |
| Production Designer | Charbel Zgheib |
| Production Account Director | Puja Chatterjee |
| Production Account Manager | Nishqa Pillai |
| Post Production | Liwa Content.Driven |
| Post Production | Shoaib Ischtiyak |
| Post Production | Nikhil Soman |
| Post Production | Talal Dakkak |
| Operations Director | Raed Hakim |
| Senior Manager | Sheni Meledath |
| Senior User Experience Specialist | Venkat Krish |