| Title | Don't normalize it (sub) |
| Agency | Verbo |
| Campaign | Don't normalize it |
| Advertiser | Instituto Nacional de la Mujer |
| Brand | Instituto Nacional de la Mujer |
| Posted | July 2022 |
| Business Sector | Government & Other Authorities |
| Story | For the international day of the fight against gender violence we launched a video inviting to question relationships. Many women are unaware that they are living in an abusive relationship. Since they normalize behaviors that are actually psychologically determined as "harmful" which over time becomes physical violence. The video was made using the TikTok matching game as a resource. In this way we connect with a young public to prevent violence from the moment of their courtship. |
| Media Type | Digital |
| Length | |
| Executive Producer | Jenny Phillips |
| Production Company | Latido |
| Creative Director | Gabriel Arosemena |
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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Don't normalize it (sub)
- BRAND:
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- AGENCY:
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