| Title | Baby's sleeping (en) |
| Brief | Migrants have always moved around chasing the dream of a better life, of new opportunities. Unfortunately, many never wake up from this dream: a new life full of hope dramatically wrecks at sea. Hence the visual metaphor of the home/bed as a new hope lost in the waves of the sea. |
| Agency |
Different
|
| Campaign |
Sleep for the innocents
|
| Advertiser |
ACRA
|
| Brand |
ACRA
|
| Date of First Broadcast/Publication |
2023 / 7
|
| Business Sector | Human Rights
|
| Story | Migrants and refugees trying to reach Italy embark on dramatic sea journeys in which they risk their lives, both becauseof impossible weather conditions and because human traffickers use very dangerous tactics to cross the Mediterranean. Since 2015, more than 25,000 people have died or gone missing in the Mediterranean sea trying to reach Europe through Italy. This campaign wants to give a voice to all those people who will remain silent, instead of finding a way of salvation: a strong message to raise awareness among the common conscience, institutions and the Italian government. |
| Media Type |
Print
|
| Chief Creative Officer |
Francesco Guerrera
|
| Account Director |
Andrea Casneda
|
| PR Director |
Simone Contini
|
| Media Director |
Fabio Rizzolini
|
| Associate Creative Director |
Roberto Ferrario
|
| Executive Creative Director |
Massimo Del Monaco
|
| Account Supervisor |
Valentina Pirali
|
| Senior Media Planner |
Sara Bardaglio
|
| PR Account Manager |
Emanuela Deligios
|
| Digital Retouch |
Paolo Dall’Ara
|
