| Title | Every name's a story |
| Title (original language) | What's Your Name? |
| Agency | Iris Worldwide |
| Campaign | #MyBestSelf |
| Advertiser | Starbucks Corporation |
| Brand | Starbucks |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Restaurants & Fast Food |
| Story | This campaign re-ignited Starbucks as a progressive brand, building on its strong heritage with the LGBT+ community. It was sparked by the fact that only 0.3% of TV adverts feature a transgender person, despite the community making up around 1% of the population.#whatsyourname is about the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people. This was borne out through our own research, which showed trans people actually use Starbucks as a safe place to try their chosen names.Developed with the trans community, we created a commercial film that tells the authentic story of trying out a name in Starbucks through the experience of one fictionalised individual – James. In the film, he’s deadnamed (referred to by his birthname rather than his chosen name) by people around him, until the moment he’s asked his name for the first time, which happens to be in a Starbucks. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Grant Hunter |
| Associate Creative Director | Eli Vasiliou |
| Art Director | Richard Peretti |
| Creative Team | Giulia Frassine |
| Creative Team | Anny Heyden |
| Creative Team | Matt Gray |
| Managing Partner | Amy Bryson |
| Business Director | Elisha Pearce |
| Account Director | Stephen Bennett |
| Agency Producer | Emily Hendrey |
| Account Planner | Raj Thambirajah |
| Account Planner | Florence Evans |
| Art Production | Lu Howlett |
| Art Production | Jody Brown |
| Art Production | Paris Bennett |
| Editor | Vino Vethavanam |
| Designer | Katrina Loosemore |
| Designer | Roger Norris |
| Designer | James Butt |
| Designer | Mollie Wade |
| Designer | Jess Leonard |
| Designer | Josh West |
| Designer | Nicole Vanner |
| Motion | Mike Tsang |
| Motion | Rebecca Ransom |
| Retoucher | Kevin Relf |
| Retoucher | Cat Wood |
| Social | Beth Carroll |
| Social | Tom Langan |
| Social | Chaz Callingham-Woods |
| Artwork | Billy Thomas |
| Artwork | Kyle Nagle |
| Artwork | Tom Park |
| Artwork | Murat Ince |
| Artwork | Rebecca Koss |
| Retoucher | Kevin Relf |
| Retoucher | Cat Wood |
| Business Affairs | Katie Singer |
| PR | Rachel Geraghty |
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