| Title | RED |
| Agency | Republica Havas |
| Campaign | SECOND |
| Advertiser | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Brand | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | One second they know where they are. The next, they don't. |
| Story | A work called “SECOND” for THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION That second where the illness lets you continue being you, but immediately no longer. |
| Philosophy | One second they know where they are. The next, they don't. |
| Media Type | Digital Billboard/Poster |
| Market | Argentina |
| Chief Creative Officer | Tony Waissmann |
| Creative Director | Martin Stuart |
| Associate Creative Director | David Thackeray |
| Producer | Silvina Lommi |
| Photographer | Lucila Blumencweig |
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