| Title | Ink and Blood |
| Agency | Grey Ecuador |
| Campaign | Ink and Blood |
| Advertiser | Ecuadorian Red Cross |
| Brand | Ecuadorian Red Cross |
| Posted | June 2019 |
| Business Sector | Blood/Organ Donation |
| Story | Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com |
| Media Type | Digital |
| Length | |
| Creative Director | Nuno Acosta |
| Art Director | Marita Álvarez |
| Copywriter | Erik Grünberg |
| Photographer | Jorge Delgado |