Gonzalo Pazos
Creative Director at Fahrenheit DDB
Lima, Peru
TitleViral Cloud
Agency
Campaign Viral Cloud
Advertiser League Against Cancer
Brand Peruvian League Against Cancer
Date of First Broadcast/Publication 2018 / 4
Business Sector Disease Awareness, Support Groups & Associations
Tagline The first video to go viral because of clouds and thanks to them
Story When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message.
Philosophy Cloud don't protect us against the UV rays. But we can use the clouds to protect others.
Problem When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite.
Media Type Case Study
Length
General Creative Director
Head of Art
Creative Director
Copywriter
Art Director
Art Director
Sound Production

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started