Title | Helping Whopper Jr. |
Agency | 180heartbeats + JvM |
Campaign | Helping Whopper Jr. |
Advertiser | Burger King |
Brand | Burger King |
Date of First Broadcast/Publication | 2021 / 12 |
Business Sector | Restaurants & Fast Food |
Story | On Saturday December 11th, 2021, McDonald’s Poland donated 1 PLN from every pack of fries they sold to the Ronald McDonald Foundation. Burger King believes this is a great cause, so they decided to support their biggest competitor in selling as many fries as possible. That's why the campaign Helping Whopper Junior was born. During that specific Saturday, we encouraged people to buy fries from McDonald’s and bring them to any Burger King in Poland. To thank them, we gave them a free Whopper Junior in exchange. |
Media Type | Case Study |
Length | |
Executive Creative Director | Michael Sek |
Creative Director | Pablo Dominguez Agregan |
Art Director | Antonina Ruszkowska |
Copywriter | Aleksander Madej |
Designer | Mateusz Michalczyk |
Account Director | Radosław Smorga |
PR Director | Magdalena Łukasiuk |
Photographer | Pawel Trojanowski |
Production Company | Stefan Stefanski |
Director | Pawel Trojanowski |
Agency Producer | Anna Stolarz |