Family Reach - "Family"

Harrison & Star

Harrison & Star New York, United States

2400

Title	Family
Agency	Harrison & Star
Campaign	Signs of Hope
Advertiser	Family Reach
Brand	Family Reach
Date of First Broadcast/Publication	2020 / 10
Business Sector	Public Safety, Health & Hygiene
Tagline	Help feed my family while I fight cancer
Story	You got cancer. You cleaned out your 401K. Out-of-pockets are piling up. You take a sick day to get treatment. But you need money for those bills. And then there’s the pandemic. Forget the mail, it’s just more bills. The utilities are in collection. Now they’re calling your cell. Is this a health crisis or a financial one–or does it even matter? Enter Family Reach. They provide financial relief to those facing hardship due to a cancer diagnosis. This campaign illustrates the vulnerability that anyone of us would face if we found ourselves in the same situation.
Media Type	Print
Creative Director	Mike Sullivan
Creative Director	Erik Vervroegen
Executive Creative Director	Adam Hessel
Associate Creative Director	Alex Avsharian
Design Director	Alec Vianu
Group Creative Director	Daniel Jay
Associate Creative Director	Glenn Batkin
Copy Supervisor	Nic Nocetti
Group Strategy Director	Patricia Berry
Associate Planning Director	Lauren Zigarelli
Group Account Manager	Ashley Lynch
Photographer	Phil Penman