Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, Philippines
TitleSurf Labahan (Surf Laundry Park)
Advertiser Unilever
Brand Surf Detergent
Date of First Broadcast/Publication 2016 / 1
Story Unilever constructed Surf Labahan (Surf Laundry Park), a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.

Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, so the limited supply of fresh water could be used for drinking and cooking instead. With simple technology, Surf was able to make every drop of water count, making laundry sustainable, one wash at a time.
Media Type Outdoor/Out of Home
Length
Creative Director

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