| Title | Clorox Labels |
| Agency |
Horizon FCB
|
| Campaign |
Clorox Labels
|
| Advertiser |
The Clorox Company
|
| Brand |
Clorox
|
| Posted | February 2022 |
| Business Sector | Cleaning Products, Soaps, Detergents
|
| Tagline | When laundry gets too complicated Trust Clorox |
| Story | To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected. |
| Philosophy | To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected. |
| Problem | Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away. |
| Result | We strengthened Clorox's brand position of Trust Clorox, and showed that with their laundry products your clothes are protected. |
| Media Type |
Newspaper
|
| Market | United Arab Emirates |
| Chief Executive Officer (CEO) |
Mazen Jawad
|
| General Manager |
Reham Mufleh
|
| Executive Creative Director |
Rodrigo Leal Rodrigues
|
| Associate Creative Director |
Fady-Youssef Rofaeel
|
| Copywriter |
Lucy Elder
|
| Graphic Designer |
Muhammad Abid
|
| Senior Account Executive |
Sabine Saade
|
| Marketing Director |
George Rechdan
|
| Advertising Manager |
Ana Udrica
|
| Advertising Manager |
Sohaila AlJabri
|
| Advertising Manager |
Aya Abudawood
|
| General Manager |
Jaz Khan
|
| General Manager |
Claude Azrak
|
| Marketing Director |
Marcela Carrillo
|
| Marketing Director |
Mahdi Al Husseini
|
| Marketing Manager |
Faisal Halawani
|
