| Title | For Life’s Adventures |
| Agency | Twelve |
| Campaign | For Life’s Adventures |
| Advertiser | Co-op Insurance |
| Brand | Co-op Insurance |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Insurance |
| Philosophy | Co-op Insurance has today launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’. The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do. The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians walking towards the flashing sign before receiving cards with a suggested adventure on it: a little girl is encouraged to give a+ gift, a woman dances with a hula hoop, and a holiday-goer is challenged to pack a suitcase as quickly as possible. The work advertises Co-op Insurance’s full range of services including Travel, Car, Pet, Life and Home, each scenario reflecting that the company is there to take care of customers as they embark on their life’s adventures, big and small. The campaign launches on the 18th April for one month across social media (Facebook, Twitter and Instagram Stories). The podium that has been created will also be used at events throughout the UK, allowing Co-op Insurance to maximise value of the campaign. |
| Media Type | Social Media |
| Length | |
| Agency Contact | Kate Knight |
| Client Name | Debbie Aspery |
| Client job title | Social Media & SEO Specialist |
| Client name | Anna Morley |
| Client job title | Digital Engagement Lead |
| Creative Director | Neame Ingram |
| Creative Team | Dave Paul |
| Creative Team | Natascha Davis |
| Planner / CSU director | Pierce Calnan |
| Exposure | Facebook, Twitter, Instagram |
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