Pablo Dominguez Agregan
Group Creative Director at 180heartbeats + JvM
Warszawa, Poland
TitleNo Tax
Agency
Campaign No Tax
Advertiser BetClic
Brand BetClic
Date of First Broadcast/Publication 2024 / 3
Business Sector Online Gambling
Story The spots depict the protagonist's troubled relationship with tax collectors throughout history, while maintaining the brand's signature humour. The creators take viewers on a historical journey to the Roman Empire, the Middle Ages and a small town somewhere in the Wild West.
Philosophy The leading legal bookmaker Betclic launched a new image and product campaign. The brand is promoting a ground-breaking change in its offer: the Tax-Free Game, thanks to which each of the operator's players can win more. This is because the bookmaker covers the wagering tax.
Media Type Television
Length
Group Creative Director
Managing Partner
Chief Creative Officer
Managing Partner
Copywriter
Business Director
Art Director
Production Company
Assistant Director
Director of Photography (DOP)
Post Production
Sound Design Company

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