Vinny Couto
Senior Creative at FCB London
London, United Kingdom
TitleGatorade Billboard Refrigerator
Advertiser Gatorade
Brand Gatorade
Date of First Broadcast/Publication 2014 / 1
Story A simple and clever activation that re-designed the sideline billboard giving it a new role as a refrigerator. That way we could optimize Gatorade investment in football and offer more than advertisement, but show the real benefit of the product to change game.
Media Type Billboard
Art Director

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