Moonpig - "Moonpig Father’s Day"

Quiet Storm

Quiet Storm London, United Kingdom

2668

Title	Moonpig Father’s Day
Agency	Quiet Storm
Campaign	Moonpig Father’s Day
Advertiser	Moonpig
Brand	Moonpig
Date of First Broadcast/Publication	2019 / 5
Business Sector	Small Appliances & Home Accessories
Story	Building on the success of the agency’s Moonpig campaign to celebrate Mothering Sunday, the ads use real people to talk about their experiences of becoming and being a father – from the realisation of the huge responsibility it entails, to the necessity of mastering dad dancing and dad jokes. The audience is then invited to give back to their fathers by letting them know how much they care by sending a Moonpig card or gift.
Philosophy	Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love and gratitude for Dad matters just as much. Our campaign aims to celebrate dads and the relationships with their children, by getting fathers talking about their feelings towards fatherhood.
Media Type	Television
Length	20 seconds
Post Production	Quiet Storm Films
Account Planner	Anna Coscia
Art Director	Seb Jamous
Copywriter	Robyn Bowman
Account Director	Jenna Hayward
Producer	Alex Azis
Editor	David Owen
Sound Designer	Dave Robinson
Sound Design Company	Creative Outpost
Director of Photography (DOP)	Marcus Autelli