Title | Join the flip side: Season 2 |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Join the flip side II |
Advertiser | Samsung |
Brand | Samsung Galaxy |
Date of First Broadcast/Publication | 2023 / 7 |
Business Sector | Mobile Telephones & tablets |
Story | The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power. |
Philosophy | Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits. |
Media Type | Branded Content |
Length | |
Market | Norway, United Kingdom, Spain |
Audio Post Production | 750mph |
Advertising Manager | YongWoo Kim |
Advertising Manager | Nooree Hur |
Advertising Manager | Jisu Goh |
President | Blake Harrop |
Chief Creative Officer | Eric Quennoy |
Chief Creative Officer | Mark Bernath |
Creative Director | Ramona Todoca |
Creative Director | Edouard Olhagaray |
Art Director | Kristen Walters |
Copywriter | Andrew Duncan |
Copywriter | Ane Santiago Quintas |
Head of Production | Jaime Tan |
Executive Agency Producer | Anna Harkness |
Agency Producer | Tom Dean |
Associate Producer | Charlotte Igharo |
Planning Director | Thom Dinsdale |
Head of Comms Planning | Elsa Stahura |
Comms Planning Director | Akua Harris |
Communications Planner | Aarzoo Singh |
Head of Account Management & Group Account Director | Eleanor Thodey |
Account Director | Raquel Castro |
Account Manager | Katie Longson |
Account Executive | Allie Bottinelli |
Business Affairs | Akvilina Jaskunaite |
Production Company | Bacon OSL |
Directors | Matias & Mathias |
Director of Photography (DOP) | Andreas Bjørseth |
Line Producer | Audun Lyngholm Wittenberg |
Production Manager | Nicholas Perry |
Executive Producer | Samuel Cantor |
Production Designer | Laura Sabat |
Costume | Jane Marshall Whittaker |
Production Service Company | Tickle Film |
Service Producer | Romina Tedoldi |
1st AD | Robert Diment |
Editing Company | White House Post |
Editor | Ben Canny |
Sound Design and Mix | Giselle Hall |
Sound Producer | Olivia Ray |
Sound Producer | Aishah Amodu |
Music Supervision | Steph Grace-Summers |
Music | Friday Music |
Flame Artist | Paul Wilmot |
Post Production | Black Kite Studios |
Post-production Producer | Alizée Levrino |
Colorist | Julien Alary |
Post Production | TMLS |
Post-production Producer | Eli Sandal |
Creative Director | Emma Mällinen |
Art Director | Juliana Miguéis |
Copywriter | Jowi Kemper |
Producer | Nili Zadok |
Producer | Katarina Pepichova |
Producer | Jaime Siordia |
Studio Director | Lizzie Murray |
Designer | Shen Hou |
3D Illustrator | Kaye Cao |
Motion Designer | Sohyeon Nam |
Motion Designer | Serhii Serbin |
Motion Designer | Stelios Nikolaou |
Production Company | The Mill London |
Executive Producer | Thomas Cole |
Senior Producer | Rose Harding |
Creative Director | Ricky Weissman |