| Title | Beet |
| Agency | McCann Health Brazil |
| Campaign | Plantolaxy |
| Advertiser | Natulab |
| Brand | Plantolaxy |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Story | Campaign created to treat a theme that is always motive of laughter or fury among people, flatulence. We create 3-D characters inspired by the most common vegetables, which are natural fibers; carrots, beets and radishes. In a fun way, we create daily situations to demystify the act of dropping flatulence, as it is a sign that your health is going well. |
| Media Type | |
| Executive Creative Director | Bruno Abner Rebelo |
| Copywriter | Bruno Abner Rebelo |
| Art Director | Thiago Silva |
| Art Director | Leonardo Viriato |
| Art Director | Marcelo Segovia |
| Illustrator | Felipe Mayer |
| Illustrator | Alex Solis |
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