Dubai Science Park - "Hostages of Depression"

HoC Dubai

HoC Dubai Dubai, United Arab Emirates

Awards

11546

This ad is part of the ACT Responsible Collection

Brand: Dubai Science Park
Country: United Arab Emirates

Advertiser: Dubai Science Park

Title	Hostages of Depression
Agency	HoC Dubai
Campaign	Hostages of Depression
Advertiser	Dubai Science Park
Brand	Dubai Science Park
Date of First Broadcast/Publication	2022 / 2
Business Sector	Health & Pharmaceutical Products
Story	The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues.
Problem	Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed
Media Type	Case Study
Length	90 seconds
Group Chief Creative Officer	Akhilesh Bagri
Creative Director	Saleh Elghatit
Illustrator	Jiawen Chen
Worldwide Executive Creative Director	Jason Romeyko
Creative Director	Ande Couto
Associate Creative Director	Oussama Founi
Art Director	Oussama Founi
Associate Creative Director	Sameer Suri
Copywriter	Sameer Suri
Art Director	Saaniya Abbas
Copywriter	Rana Ahmed
Managing Partner	Rami Hmadeh
Managing Partner	Natalie Shardan
Managing Partner	Azhar Siddiqui
Client Services Director	Ramy Abdelrehim
Client Services Director	Kathleen Angeles
Chief Communications Officer	Lee Sharrock
Digital Media Director	Suprashv Adarsh Chopra
Media Manager	Tareq Al Masri
Illustrator	Jiawen Chen
Advertising Manager	Mawran Abdulaziz
Advertising Manager	Reem Shaban
Advertising Manager	Saad Yusuf
Advertising Manager	Amy El Askary
Advertising Manager	Sarah Rasmi