| Title | Elderly 1 |
| Agency | Cappuccino |
| Campaign | Is this how you see me? |
| Advertiser | UNESCO |
| Brand | UNESCO |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The campaign for UNESCO, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose a side of aging often overlooked: violence against elderly people in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, showing that it's not yet a reality for a large part of the population. We tend to romanticize old age that is sadly not accessible to everyone, blinding us to a reality experienced by millions of elderly people every day. In 2022, there were 97 thousand reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47 thousand reports and over 282 thousand violations. |
| Media Type | Web Film |
| Length | |
| President | Vitor Elman |
| President | George & co |
| Chief Creative Officer | Vitor Elman |
| Chief Creative Officer | George & co |
| Creative Director | Cacá Passos |
| Production Company | Bart Mol |
| Copywriting | Bruno Ferro |
| Art Director | Cristhian Fonteles |
| Strategy Director | Camila Teshima |
| Client Services Manager | Gabriela Gomes |
| Production | Tatiana Brossi |
More Work
SEE ALLElderly 4
- BRAND:
- UNESCO
- AGENCY:
- Cappuccino
Elderly 3
- BRAND:
- UNESCO
- AGENCY:
- Cappuccino
Elderly 2
- BRAND:
- UNESCO
- AGENCY:
- Cappuccino
WGS 2018
- BRAND:
- Waters Corporation
- AGENCY:
- ABNORML