Title | March 2019 Event launching Apple TV+ |
Agency | TBWA\Media Arts Lab |
Campaign | March 2019 Event launching Apple TV+ |
Advertiser | Apple |
Brand | Apple |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | On March 25th, 2019, Apple held an event to announce its entrance into original TV and film content creation, which would be sure to disrupt the entertainment industry. To kick it off, it needed to create an introductory film that got the world excited about Apple's newest and most ambitious project to date. |
Media Type | Digital |
Length | |
Production Company | Buck |
Global Chief Creative Officer | Brent Anderson |
Executive Director of Content Production | Brian O'Rourke |
Freelance Group Creative Director | Ned McNeilage |
Creative Director | Dafna Garber |
Creative Director | Sezay Altinok |
Creative Director | Jacob Abernathy |
Associate Creative Director | Sean Park |
Associate Creative Director | Will Decher |
Freelance Creative Director / Writer | Robert Cuff |
Senior Art Director | Jon Robbins |
Senior Art Director | Matt Paterno |
Senior Copywriter | Maddison Bradley |
Senior Copywriter | Parker Adame |
Executive Producer | Chris Perry |
Junior Producer | Steven Soto |
Global Music Director | Peymon Maskan |
Music Supervision | Jessie Kalikow |
Director of Music | Josh Marcy |
Associate Music Supervisor | Sarah McMullen |
Lead Designer | Ledi Lalaj |
Designer | Jane Kim |
Senior Producer | Kirsten Larson |