Intelligent All-Wheel Drive (AWD) - "Intelligent All-Wheel Drive (AWD)"

TMW Unlimited

TMW Unlimited London, United Kingdom

2167

Title	Intelligent All-Wheel Drive (AWD)
Agency	TMW Unlimited
Campaign	Infinity Intelligent AWD Technology
Advertiser	Infiniti
Brand	Intelligent All-Wheel Drive (AWD)
Date of First Broadcast/Publication	2019 / 1
Philosophy	INFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel Drive (AWD) range of cars, in its latest campaign from TMW Unlimited. The sportsmen and women include Emilie Morier, Maurice Clavel and Gordon Benson and the film shows them swimming in freezing alpine lakes, running across wind swept mountain tops and cycling down switch-backs to highlight the parallels between their dedication and INFINITI’s AWD technology. AWD allows drivers to safely react and adapt to changing road conditions. The campaign breaks January 2019 and will run across European countries, including the UK, France, Germany and Poland. It comprises TV, press, OOH, VOD and social channels for the following three months. As well as a hero film that promotes the entire INFINITI range, cut down versions have been created for the Q30, QX30 and Q50 models.
Media Type	Television
Length	30 seconds
Market	Poland, France, Germany
Creative Director	Mark Urey
Art Director	Chris Micklefield
Copywriter	Becks Wardell
Account Director	Charlie Taylor
Campaign Manager	Katie Collings
Influencer Manager	Rose Olander
Agency Producer	Helen Jackson
Photographer	Romain Bourven
Director/ Production Co	Frederic Dano
Producer	Anthony Sharpe