| Title | Delicious is at the heart of everything we do |
| Agency | McCann Bristol |
| Campaign | Delicious is at the heart of everything we do |
| Brand | Yeo Valley Organic |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Dairy Products & Eggs |
| Philosophy | Yeo Valley Organic, Britain’s largest organic dairy brand, is returning to TV screens this month after a decade, with a campaign driven by its lead creative agency, McCann – out of their Bristol office. The new TV spot lands the line: ‘Delicious is at the heart of everything we do.’ Presenting the journey from farm to fridge through beautifully crafted scenarios at Yeo Valley Organic’s own founding farm in Somerset, the creative identifies heart shapes in nature: from a murmuration of starlings to the markings on a cow, it celebrates the truth that healthy, organic food is a pure and unadulterated pleasure, and that when you respect nature, and farm organically, it rewards you with delicious goodness. A 30-second format on ITV VOD is currently running as part of the ITV backing business programme, an initiative developed to help keep British businesses moving by working with agency partners. It is also supported with 40 and 10-second formats running online and across social. |
| Media Type | Television |
| Length | |
| Production Company | Chief Productions |
| Art Director | Emily Cuthbert |
| Senior Account Director | Francois d'Espagnac |
| Senior Account Manager | Abbey McGrane |
| Senior Producer | Sam Debock |
| Head of Production | Charlotte Hopkins |
| Managing Partner, Strategy | Sarah Warewinter |
| Director | Olivier Richomme |
| Media Agency | Fridays at Nine |
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