| Title | Selfie |
| Agency | INNOCEAN Europe |
| Campaign | Camera Roll |
| Advertiser | Back Market |
| Brand | Back Market |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Online Retail, E-store |
| Philosophy | Every year, tech companies put out a new model of their flagship phone, with specs that are only slightly better than the ones from the year before. But is it really worth the upgrade? Let’s just look at our camera rolls for a second. For 99% of the pictures we take, an older phone would get the job done just as well. Back Market offers exactly that: an array of like-new expertly refurbished smartphones that, despite not being the very latest model, will get the job done - with less impact on the environment and on your wallet. |
| Media Type | |
| Advertising Manager | Alexandra Brandt |
| Regional Chief Creative Officer | Gabriel Mattar |
| Executive Creative Director | Ricardo Wolff |
| Creative Director | Pedro Lourenço |
| Creative Director | José Filipe Gomes |
| Copywriter | Pedro Lourenço |
| Art Director | José Filipe Gomes |
| Art Director | Stefano De Luccia |
| Account Director | Min Kyung Park |
| Senior Strategist | Odile Breffa |
| Photographer | Sandra Pina |
| Photographer | Shelley Lui |
| Photographer | Minji Park |
| Photographer | Zé Anderson |
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