The diaTribe Foundation - "Downfall - Boy"

Area 23, An IPG Health Company

Area 23, An IPG Health Company New York, United States

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Title	Downfall - Boy
Agency	Area 23, An IPG Health Company
Campaign	Downfall
Advertiser	The diaTribe Foundation
Brand	The diaTribe Foundation
Date of First Broadcast/Publication	2018
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	This disease awareness ad compels physicians to proactively address childhood obesity with parents by reminding them about the importance of establishing a healthy lifestyle early on. Diatribe is working to increase the dialogue between pediatricians and parents, so they can raise healthy children who maintain their health into adulthood. The illustration shows how an unhealthy lifestyle as a child can lead to devastating health consequences as an adult. Poor eating habits early in life can easily lead to diabetes as an adult. The image shows an overweight child eating unhealthy food and suddenly crashing through the floor, where a team of doctors is waiting to catch him/her in a wheelchair/hospital bed. The doctors, wheelchair, and IV bag are symbolic of the serious medical complications that can arise and last forever from an unhealthy diet during childhood.
Media Type	Print
Executive Creative Director	Tim Hawkey
Group Creative Director	Bernardo Romero
Creative Director	Jesse Kates
Associate Creative Director	Jorge Munoz
Associate Creative Director	Guillermo Aracena
Copywriter	Jesse Kates
Art Director	Bernardo Romero
Art Director	Jorge Munoz
Art Director	Guillermo Aracena
Illustration Company	Lamano Studio, Santiago