Title | HiLux In The Middle |
Agency | Saatchi & Saatchi |
Campaign | HiLux In The Middle |
Advertiser | Toyota Motor Corporation |
Brand | Toyota Hilux |
Posted | October 2023 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Tagline | TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI |
Story | In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.” |
Media Type | Television |
Length | |
Advertising Manager | Andrew Wearing |
Advertising Manager | Kylie Graham |
Advertising Manager | Brooke Butkiewicz |
Advertising Manager | Yaz Malcolm |
Creative Team | Jake Blood |
Creative Team | Hannah Payton |
Creative Team | Mac Wright |
Head of Design | Tod Duke-Yonge |
Chief Client Officer | Ben Court |
Group Business Director | Zoe Kypros |
Production Company | Scoundrel |
Director | Tim Bullock |
Executive Producer | Adrian Shapiro |
Executive Producer | Kate Gooden |
Producer | Claire Kelly |
Director of Photography (DOP) | Shelly Farthing |
Casting | i4casting |
Editor | Adam Wills |
Post Production | Adam Wills |
Colorist | Edel Rafferty |
Sound Designer | Simon Kane |
Sound Design Company | MassiveMusic Amsterdam |
Chief Creative Officer | Steve Cochran |
Creative Director | Piero Ruzzene |
Creative Director | Kerem Sekerci |
Head of Production | Michael Demosthenous |
Integrated Producer | Esta Lau |
Integrated Producer | Holly De Roy |
Strategy Director | Alex Speakman |
Strategy Director | Joe Heath |
Music Supervision | Michael Szumowski |
Music Supervision | Big Sync Music |