Title | #EraseFoodWaste |
Agency | Ogilvy Chicago |
Campaign | #EraseFoodWaste |
Advertiser | K+S AG |
Brand | Morton Salt |
Date of First Broadcast/Publication | 2018 |
Business Sector | Seasonings |
Philosophy | For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away. This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place? Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone. |
Media Type | Television |
Length | |
Agency Account Executive | Courtney Davis |
Agency Account Supervisor | Jilian Oxler |
Agency Account Director | Bryan Eytcheson |
Agency Planner | Max Arevuo |
Chief Creative Officer | Joe Sciarrotta |
Executive Creative Director | David Hernandez |
Creative Director | Amy Gozalka |
Creative Director | Kara Coyle |
Creative Director | Steve Hahn |
Executive Agency Producer | Gayle McCormick |
Agency Producer | Andrew Rosenstein |
Agency Print Producers | Lorin McDonald |
Agency Print Producers | Joan Shelton |
Designer | Connor Fleming |
Production Company | Cutters Studios, Chicago |
Executive Producer | Craig Duncan |
Producer | Heather Richardson |
Screen Printer | Bobby Hughes |
Cutters Studios Editor | David Rubin |
Dictionary Films Director | Brian Broeckelman |
Dictionary Films Producer | Cody McGuire |
Another Country Sound Designer/Mixer | Erik Widmark |
Another Country Assistant Audio Engineer | Alex Paguirigan |
Another Country Audio Producer | Louise Rider |
Produciton Company | Dictionary Films, Chicago |