| Title | Sue & Simon, Experience |
| Agency | St. Luke’s Communications |
| Campaign | Food for Thought |
| Advertiser | Ocado |
| Brand | Ocado |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Online Retail, E-store |
| Philosophy | The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado. From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way. |
| Media Type | Digital |
| Length | |
| Advertising Manager | Sarah Emerson |
| Advertising Manager | Ellie Smith |
| Advertising Manager | Kate Kennedy |
| Chief Creative Officer | Alan Young |
| Art Director | Laura Stevens |
| Copywriter | Claire Wombwell |
| Agency Producer | Davina Hickson |
| Creative Producer | Christine Sibthorp |
| Chief Strategy Officer and Partner | Dan Hulse |
| Strategy Director | Charlotte Walters |
| Senior Planner | Tara Ellis |
| Business Director | Anastasia Terzeon |
| Senior Account Director | Samantha Cowley |
| Account Director | Vicci Goulder |
| Account Manager | Amie Goldstein |
| Account Manager | Sam Everett |
| Senior Motion Designer | Jon Hubbard |
| Motion Designer | Jason Guest |
| Food Stylist | Charlotte Love |
| Media Buying Agency | Hearts & Science, MMC |
More Work
SEE ALLOcado Inspired Choice
- BRAND:
- Ocado
- AGENCY:
- St. Luke’s Communications
10,000 Price Promises
- BRAND:
- Ocado
- AGENCY:
- St. Luke’s Communications
Masuma & Imtiaz, M&S
- BRAND:
- Ocado
- AGENCY:
- St. Luke’s Communications
Dorothy & Ruth, Range
- BRAND:
- Ocado
- AGENCY:
- St. Luke’s Communications
Summer’s Biggest Line-Up
- BRAND:
- Ocado
- AGENCY:
- St. Luke’s Communications
Black Friday Bargains
- BRAND:
- Which?
- AGENCY:
- St. Luke’s Communications
Limited Time Only
- BRAND:
- Which?
- AGENCY:
- St. Luke’s Communications