Title | Sunset O'Clock |
Agency | DAVID |
Campaign | Sunset O'Clock |
Advertiser | Constellation Brands, Inc. |
Brand | Corona |
Date of First Broadcast/Publication | 2023 / 12 |
Business Sector | Beers, Ciders, Lagers |
Story | Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets How does it work? It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards. |
Media Type | Television |
Length | |
Advertising Manager | Abi Findlay |
Brand | Alejandra Corona |
Chief Creative Officer | Carlos Camacho |
Copywriter | Jonathan Rodriguez |
Agency | DAVID Bogotá |
Chief Creative Officer | Pancho Cassis |
Chief Operating Officer (COO) | Sylvia Panico |
Managing Director | Juan-Pablo García |
Art Director | Izmael Crespo |
Art Director | Julián Olivares |
Art Director | Roger Gonzales |
Business Director | Hanna Borresen |
Head of Strategy | Carmen De Ureña |
Public Relations | Sandra Azedo |
Communications Director | Miguel Merino |
Marketing Director | Joao Pedro Gentil Zattar |
Brand Marketing Director | Juanita León |
Business Growth Director | Juan José Muñoz |