Title | #TURNYOURBACK |
Agency | Ogilvy UK |
Campaign | Dove #TURNYOURBACK |
Advertiser | Unilever |
Brand | Dove |
Posted | March 2023 |
Product | n/a |
Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers |
Story | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
Problem | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
Media Type | Web Film |
Length | |
Creative Agency | DAVID |
Creative Agency | Ogilvy UK |
Chief Creative Officer | Pancho Cassis |
Creative Director | Pedro Sattin |
Art Director | Daniela Botero |
Chief Creative Officer | Saulo Rocha |
Creative Director | Jose Sancho |
Copywriter | Michel Gomez Gomez |
Creative Agency | Ogilvy Miami |
Chief Creative Officer | Lisa Bright |
Executive Creative Director | Daniel Fisher |
Creative Director | Alison Stevens |
Creative Team | Dave Anderson |
Creative Director | Liam Bushby |
Creative Team | Ian Brassett |
Production Company Producer | Chloe Jahanshahi |
Creative Agency | DAVID |
Chief Creative Officer | Pancho Cassis |
Creative Director | Pedro Sattin |
Art Director | Daniela Botero |
Chief Creative Officer | Saulo Rocha |
Creative Director | Jose Sancho |
Copywriter | Michel Gomez Gomez |
Creative Agency | Ogilvy Miami |
Chief Creative Officer | Lisa Bright |
Creative Agency | Ogilvy UK |
Executive Creative Director | Daniel Fisher |
Creative Director | Alison Stevens |
Creative Team | Dave Anderson |
Creative Director | Liam Bushby |
Creative Team | Ian Brassett |
Production Company Producer | Chloe Jahanshahi |