Title | Rat's Tale |
Agency | Finch |
Campaign | Rat's Tale |
Advertiser | New Zealand Transport Agency |
Brand | NZ TRANSPORT AGENCY |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Road Safety |
Philosophy | The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience. |
Result | We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film. |
Media Type | Television |
Length | |
Executive Creative Director | Brigid Alkema |
Managing Director | Brett Hoskin |
Creative Director | Emily Beautrais |
Creative | Frances Cooke |
Creative | Josh Stuart |
Managing Partner | Linda Major |
Strategist | Bethany Omeri |
Business Manager | Matt Barnes |
Project Manager | Robbie Allen |
Design Researcher | Ursula Nichols |
Head of Content Production | Christina Hazard |
Director | Nick Ball |
Producer | Camilla Mazzaferro |
Executive Producer | Karen Bryson |
Cinematography | Lachlan Milne |
Production Designer | Neville Stevenson |
Costume | Kylee Strathdee |
Editor | Jo Scott |
Colourist | Trish Cahill |
Agency Sound Mix | Paul Stent |
Director of TV Trading | Hilary Yiasoumi |
Strategic Planner | Jake Firman |
Account Director | Ros Ross |