| Philosophy | Old Speckled Hen, the UK’s number one premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and their newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around him. The work features a new campaign line – Drink Curious. Playing the role of a stand-up comedian, Henry makes jokes about any topic that he’s sees fit, from the state of our politics, through to our reality TV and celebrity worshipping trends. He does so in a light hearted and insightful way. Henry first appeared in Old Speckled Hen advertising in 1994, and 25 years on isobel have worked with the same illustrator Gary Andrews to create the new campaign. However, they have given him a modern twist, making him relatable for today’s wider and more varied beer consumers. |