Title | When You Drive, Never Drink. Jackie |
Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
Agency | Publicis Italy |
Campaign | When You Drive, Never Drink |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2016 / 9 |
Product | Formula 1 Sponsorship |
Business Sector | Beers, Ciders, Lagers |
Story | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
Media Type | Television |
Length | |
Actor / Celebrity | Jackie Stewart |
Brand Director | Gianluca Di Tondo |
Chief Creative Officer | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Copywriter | Bruno Vohwinkel |
Art Director | Alessandro Candito |
Strategic Planner | James Moore |
Account Director | Lorenza Montorfano |
Account Manager | Silvia Ghiretti |
Agency Producer | Mariella Maiorano |
Director | Gary Freedman |
Executive Producer | Christiane Dressler |
Production Company Producer | Jason Kemp |
Director of Photography (DOP) | Stéphane Vallée |
Post Production | MPC London |
Creative Director | Bill McNamara |
Special Effects / VFX | Adam Crocker |
Special Effects / VFX | Phil Whalley |
Grading/Online | MPC |
Colorist | Jean-Clément Soret |
Production Company | Anorak |
Music | Sizzer |