| Title | Freshness |
| Agency | TODAY |
| Campaign | Freshness |
| Advertiser | Cerveza Imperial |
| Brand | Cerveza Imperial |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Cerveza Imperial, the beloved brand among Ticos, born nearly a century ago, presents "Freshness," its new campaign entirely produced by Fértil, a production company specialized in the development of audiovisual content with an emphasis on craft. "Freshness" emerges as a reaffirmation of Imperial, a brand that, by blending German brewing tradition with Costa Rican taste, has consistently embodied joy and enjoyment since its inception, always delivering its best version. This campaign arrives with a compelling insight, creative input from Today, and a powerful aesthetic and narrative proposal centered on its freshest iteration—straight from the brewery into the hands of consumers. The piece was directed by Santi Chávez. |
| Media Type | Television |
| Length | |
| Market | Peru |
| Production Company | FÉRTIL |
| Director | Santi Chávez |
| Executive Producer | Matias Mendelevich |
| Executive Producer | Tarek Kahhat |
| Production Supervisor | Maria Fernanda Mendoza |
| Production Assistant | Eros Martinez |
| Director of Photography (DOP) | Julian Amaru Estrada |
| Art Director | Sandro Angobaldo |
| Line Producer | Gina Ortega |
| Assistant Director | Valeria Perucci |
| Production Director | Cesar Sandí |
| Production Coordinator | Alexandra Frittella |
| Production Assistant | Jacob Lizano |
| Production Assistant | Rafael Padilla |
| Production Assistant | Shayra Gutierrez |
| Set Production Assistant | Gabriel Carballo |
| Set Production Assistant | Juan Pedro Hidalgo |
| Focus Puller | José Moreira |
| 2nd AC | Raquel Chacón Data |
| Manager | Diego Choque |
| Streaming | Rory Badilla |
| Gaffer | Rolando Campos |
| Lighting | Jorge Solano |
| Lighting | Glen Vargas |
| Lighting | Luis Garro |
| Lighting | Rigoberto Granados |
| Lighting | Jairo Gonzales |
| Lighting | Carlos Solano |
| Gimbal Operator | Jimmy Rosales |
| Mixer | Álvaro Díaz |
| Art Coordinator | Oscar Soto |
| Props Assistant | Jaime Gutierrez |
| Art Assistant | Jose Gutierrez |
| Art Assistant | Jose Cabrera |
| Art Assistant | Anthony Solís |
| Art Assistant | Alonso Quesada |
| Wardrobe / Stylist | Alejandro Freer |
| Wardrobe Assistant | Maria Laura Gatjens |
| Set Designer | Jorge Quesada |
| Assistant Set designer | Gabriel Gómez |
| Assistant Set designer | Esmaik Sequeira |
| Assistant Set designer | Antonio Torres |
| Product Treatment | Fabio Vargas |
| Make-Up Artist | Andrea Seas |
| Casting | Inti Casting |
| Casting | Rodrigo Gómez |
| Rental | Cine House |
| Rental | Light Project |
| Second Unit Director | Franco Finocchiaro |
| Director of Photography (DOP) | Roberto Murillo Camera |
| Assistant | Nikoa Badilla |
| Filmmaker | Verny Arguello |
| Head of Post-production | Sebastián Hernández |
| Offline Editor | Pablo Misa Color |
| Coordinator | Santiago Burgos |
| Colorist | Alejandro Armaleo |
| Music Composer | Andy Elijovich |
| Sound Design Company | Porta Estudio |
| Online Studio | Plan B Commercial |
| Manager | Kurt Gastulo |
| General Art Director | Percy Kiyabu |
| Production Art Director | Tay Pan Chu |
| Production Director | Milagros Zegarra |
| 3D Director | Victor Nakandakari |
| 3D Modeler/Lighter | Oswaldo Anchayhua |
| 3D Modeler/Lighter | Oscar Goméz |
| VFX Executive Producer | Dianne Rivera |
| Post Production | Bruno Rodriguez |
| Post-production Producer | Christian Orendo |
| Colorist | César Pérez |
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