Title | Chroma |
Brief | So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism. |
Agency | Leo Burnett Paris |
Campaign | Chroma |
Advertiser | Musée de l'Homme |
Brand | Le Musée de l'Homme |
Posted | November 2017 |
Business Sector | Museums & Monuments |
Story | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
Problem | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
Media Type | Digital |
Production Company | Insurrection |
Creative Director | Kurt Novack |
Creative Director | David Martin Angelus |
Copywriter | Jean-François Le Marec |
Art Director | Laëtitia Chrétien |
Director | Raphael Vandenbussche |
Director | Jaryl Lim |
Production Company Producer | Arno Moria |
Production Company | Prodigious |
Agency Producer | Martine Joly |
Illustrator | Noma Bar |
Graphic Designer | Matthieu Droulez |
Graphic Designer | Julien Laudicina |
Art Buyer | Nathalie Benchetrit |
Production Manager | Théo Gall |
Editor | Michael Ferrier |
Post Production | Frédéric Lubin |
Managing Director | Régis Perrone |
Account Manager | Morgane Lutgen |
Account Manager | Philippe Pereira |
Voice | Charly Nyobe |
Music Producer | Boris Jeanne |
Music Composer | Brice Davoli |
Advertising Manager | Fanny Decobert |
Advertising Manager | Christel Bortoli |
Advertising Manager | Stéphanie Targui |